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Category: Blog

IT Services Department

Using KPIs to Improve Web Content

All marketing campaigns should meet certain goals, whether they’re related to acquiring new customers, increasing customer satisfaction, or selling more to existing customers. That holds true for content marketing initiatives – everything from social media posts to ebooks, and everything in-between. In this article, we’ll help you determine how to choose the correct KPIs to…
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HOW TO SELL WEB DESIGN SERVICES

It’s becoming easier to design websites, what with Wix, Squarespace, and even now WordPress providing DIY site builder tools. On the flipside of that, it’s becoming increasingly more difficult to convince even the least technically-savvy business owner that they shouldn’t try to build their own website.

7 WAYS TO CONVEY SARCASM IN WEB CONTENT

It can be hard to tell, can’t it? For the record, it’s number 2. But really, you might have seen people say each one of those things somewhere on the Internet, and some of them even meant that second one. And then, some of them said it and didn’t mean it, but other people thought…
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5 Reasons to Develop a Custom Shopify Theme

Ready-built Shopify themes are great because they are easy to install and have an ecommerce website up and running in a short period of time. But you might be wondering if there are any reasons to develop a custom Shopify theme.

Business Benefits of Adopting DevOps

Businesses today need to move much faster than their predecessors. This is because market requirements change at the speed of thought. Often these changes are attributed to fast-paced technology advancements. Adding continuous value through digital technologies and processes is one of the ways businesses can stay ahead. So how do businesses integrate speed and value-addition…
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How we approach SaaS product development

Cloud-based product development is slowly taking over more traditional ways of product development in the recent years. SaaS is a more popular software development model, and certainly one that is more profitable in addition to being scalable. However, software provided as an online service continues to grow exponentially with time.

Developing a Successful Software Product

Behind every successful product, there is a great idea. In the case of software product development, having a great idea alone will not guarantee a successful product. Typically, a product can be defined in terms of two key dimensions what problem it solves, and how it solves that problem.

Digital Transformation of the Transportation Industry

The digital transformation buzzword does not need yet another blog post. What would make heads turn, however, is the way it can simplify mundane and problematic tasks for the public. Transportation is a perfect example.

Machine Learning and Cognitive Computing

Though a buzzword, machine learning continues to create an excited flutter in the heart of all those who are hooked to new-age technologies. Having a computer or a machine absorb something deeply and utilize the learning to make intelligent analysis is truly amazing. This is one of the application areas of big data and artificial…
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The Case for Software Product Re-Engineering

Technology acceleration is nothing new. The concern is with businesses not matching up to it’s fast pace. It is not a secret that businesses need agile software to keep up with competition. Sadly, software systems do not remain young, and need to be renewed at set intervals.